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The Green Staircase™

Aligning Product and Market Development

Developed and tested by Productiv over 10 years and 40 product development projects, the Green Staircase is our proprietary product development process.
It provides a stage gated process to ensure our Product Development Companies focus on getting their product to market and into production in half the time it would take on their own.
Based on automotive APQP processes and overlaying MVP thinking from digital technology development, it drives value, quality and speed.